Life Assurance Company of America is changing the way insurance works by building family protection policies for Chicago’s modern lifestyle. We started working over 50 years ago to build an affordable life insurance company in Chicago. We are dedicated to helping real people one at a time to ensure their loved ones would be taken care of. Today, we are taking that same approach, but making the process simpler, with the most affordable family protection life insurance policies in Chicago, and finding new ways to help more people.